It is increasingly recognized that business-as-usual technological progress and carbon pricing alone are not going to deliver the rapid and deep reductions in greenhouse gas emissions needed to achieve the 2015 Paris Agreement targets. Far-reaching changes on the level of customs, values, and social norms are needed as well. Scientists can contribute to the knowledge about such “social tipping elements” by providing scientific evidence for the effectiveness of measures like bans on advertisement for fossil products and the redirection of financial flows in line with the divestment movement as well as openly supporting such campaigns.
